QR code for Google reviews
How to find the review link Google actually intends you to share, turn it into a code, and stay on the right side of the rules while you do it.
Short answerGet your review link from your Google Business Profile — the “Ask for reviews” option gives a short g.page/r/… URL that opens the review dialog directly — then encode that URL as a QR code. Google permits asking customers for reviews, but not incentivising them or filtering out the unhappy ones.
Finding the right link
There is a specific URL that opens the review dialog with the star rating ready. Linking to your listing instead makes customers hunt for the review button, and most will not.
From your Business Profile
- Search for your business name while signed in to the Google account that manages it.
- In the business panel that appears, choose Ask for reviews.
- Copy the short link Google offers. It usually looks like g.page/r/… and opens the review dialog directly.
If you cannot see that option
- Check you are signed in as a manager or owner of the profile, not as a visitor.
- Confirm the profile is verified. Unverified listings do not offer the review link.
- As a fallback, open your listing, choose Write a review, and copy the URL from the browser address bar once the dialog is open.
Test the link in a private browsing window before you print. Signed in as the owner, Google sometimes shows you a different screen from the one customers get.
Turning it into a QR code
- Copy the review URL.
- Paste it into the generator and select Generate QR.
- Download the SVG for print, or the PNG for a screen or a receipt printer.
- Scan it with a phone that is signed in to a personal Google account — not the business one — and check the review dialog opens.
Review links are short, so the resulting code is coarse and scans easily even at counter-card size. About 5 cm is comfortable for something read at arm’s length across a counter; see sizing for other distances.
A static code is the right choice here, because the destination never changes. There is nothing to re-point and nothing that should expire, so there is no reason to route customers through a third-party redirect that will also see who reviewed you.
Where to put it, and when to ask
- On the receipt or invoice. Reaches the customer at the moment the service is finished.
- A counter or table card. Works in hospitality and retail, where the ask is face to face.
- In the packaging. For anything shipped, a card in the box arrives with the good experience.
- On a follow-up email or SMS. A plain link is better than a code on a screen the customer is already holding.
- On the door or window. Low conversion, but costs nothing.
Timing matters more than placement. Ask immediately after something went well, while the customer still has the experience in mind and the phone in their hand.
Caption it plainly — “Scan to leave a Google review” — and add “it takes about 30 seconds”. The main reason people decline is that they assume it will take longer than it does.
What Google’s rules allow
Asking customers for reviews is explicitly permitted. Several adjacent practices are not, and Google has removed reviews and restricted profiles over them.
| Practice | Status |
|---|---|
| Asking every customer for an honest review | Allowed |
| Putting a review QR code on receipts or signage | Allowed |
| Offering a discount, prize, or free item for a review | Not allowed |
| Asking only customers you believe are happy | Not allowed |
| Screening people through a “rate us” page that diverts low ratings | Not allowed |
| Writing reviews of your own business, or having staff do it | Not allowed |
| Paying for reviews, positive or otherwise | Not allowed |
| Discouraging or asking for the removal of a negative review | Not allowed |
The screening pattern — sometimes sold as “review gating” or “reputation management” — is the one businesses fall into without realising it is prohibited. A page that asks how the visit went and only forwards the happy responses to Google breaches the policy regardless of intent.
Incentivised and filtered reviews also attract consumer-protection scrutiny in a number of jurisdictions, quite separately from anything Google does about them.
Encode your review link, with nothing uploaded and no account:Generate a QR code
Related questions
Search for your business while signed in as its manager and choose “Ask for reviews” in the business panel. Google gives you a short g.page/r/… link that opens the review dialog directly. If that option is missing, the profile is probably unverified or you are not signed in as a manager.
No. Google’s policies prohibit incentivising reviews with discounts, prizes, or free items, and reviews obtained that way can be removed. Incentivised reviews also raise consumer-protection issues in many jurisdictions. Asking is fine; paying is not.
No. Selectively soliciting positive reviews — including sending people through a page that diverts low ratings elsewhere — breaches Google’s policies. Ask everyone, or nobody.
Static. The review link never changes, so there is nothing to re-point, and a static code costs nothing, cannot expire, and does not hand a third party a record of who reviewed you.
About 5 cm on a counter card read at arm’s length, or 2–3 cm on a receipt held close. Review URLs are short, so the code is coarse and forgiving at small sizes.
No. Google requires a signed-in account to post a review, which is a limit of the platform rather than of the QR code. Most people on Android are already signed in; iPhone users may need to log in first.